No baked in ads which at their size is leaving big money on the table. I don’t know if it is for journalistic integrity reasons or simply for the sake of providing highest quality for the viewers but it is nevertheless very admirable.
No clickbait titles or thumbnails. This is great for obvious reasons but also proof that you can succeed big time without clickbait.
Everytime they do a sponsored video it literally says [Sponsored] in the very title so as to remove any doubt whatsoever what you are about to watch. To my knowledge no other big channel does it THAT transparently but I could be wrong on that.
All this combined makes for a channel that seems to take its ethics more seriously than anyone else. A deserving Patreon sub if there ever was one to be honest.